Veterinary Voices
Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses.
That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it.
You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking.
You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break.
If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.
Veterinary Voices
011 - mindsets: how to recognise, maximise & materialise the growth (vs fixed) mindset to grow your veterinary clinic
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Today’s episode is about the importance of having a GROWTH MINDSET vs a FIXED MINDSET and how to use take that approach to bring about positive change in your life and veterinary clinic.
Either you’ve got a growth mindset or you’ve got a fixed mindset.
They were coined by Carol Dwek, an American Psychologist, about 6 years ago. Dwek earned her PhD in Social and Developmental Psychology from Yale University.
She coined the terms fixed mindset and growth mindset to describe the underlying beliefs we have when it comes to learning and intelligence.
According to Dwek, when students believe they can get smarter, they understand that effort makes them stronger. Therefore they put in extra time and effort, and that leads to higher achievement.
You'll be able to recognise the three common misconceptions:
- "I already have it and I always will"
- "It's just praising and rewarding effort"
- "all you have to do is espouse a growth mindset and good things will happen"
You'll also be able to recognise the seven differences growth vs fixed mindsetters have:
- A belief that intelligence can be developed
- Embrace challenges.
- Persist in the face of setbacks – that is you have resilience – we’ve talked about this before in episode 6 - it’s an inner strength important to everyone in the veterinary profession.
- You’ll view effort as the path to mastery.
- You’ll learn from constructive feedback (or criticism),
- You’ll find lessons and inspiration in the success of others, and you’ll
- Welcome challenges and view setbacks as an opportunity to learn and grow.
Includes excerpts from Michael Jordan talking about his growth mindset + Carol Dwek - including her a few minutes from her talk at Google.
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Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.
The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs